I strongly believe in the added value of Data Science and Advanced Analytics. But it only makes sense to apply quantitative methods if a relevant business question is the starting point and if it is possible to work in collaboration with domain experts.
The breadth and depth of my profession is what I find attractive. Broad because it is both about seeing possibilities and translating those possibilities into specific projects covering the full width of life, as well as the implementation thereof. And going a little bit deeper on those aspects, may make the difference. I have been doing this for over 20 years, in more than 300 different projects. And I hope that many more may be added!